Service

Sales First

Digital marketing support for manufacturers. We provide funnel and KPI design, measurement system setup, and monthly PDCA as standard, turning your website into a source of new inquiries.

Talk to us about Sales First

The challenge

Existing customers account for most of your revenue, and acquiring new customers isn't progressing. You have a website, but it doesn't generate inquiries. And you have no basis to decide where to start in order to win new business.

Our approach

Before executing any initiatives, we design the funnel and KPIs leading to inquiries and put measurement in place. From there, we run a monthly PDCA cycle and, based on the issues the data reveals, decide on initiatives such as corporate website improvements and SEO/GEO support. Only when you can gauge results can you make the right choices about which initiatives to pursue. We handle everything from the initial strategy design through ongoing operation.

Features

Funnel and KPI design

We break the path to inquiry into stages and define the metric to track at each one, so you can identify where prospects drop off and judge where to act next. It moves the discussion from impressions to numbers.

Measurement setup

We build the environment that keeps those KPIs visible, so the numbers arrive automatically rather than being compiled by hand for every decision. Measurement that takes effort does not last, so we build it to run in practice.

Monthly PDCA

Each month we review the measurements and decide the next move; each quarter we revisit strategy itself, separating short-term improvement from mid-term redirection. Months where nothing moved are recorded with the reason.

Targeted execution

Once measurement has made a problem clear, we carry out what is needed—corporate website improvements, SEO and GEO work, content planning. These are selected case by case rather than bundled in from the start.

Other services

Campus Marketing

MediaDX

BizArena

tenpu

FAQ

Answers to 3 frequently asked questions about pricing, implementation and scope of support.

How is Sales First different from BizArena?
Sales First is a support service; BizArena is a product we provide. If owned media turns out to be the right approach during a Sales First engagement, we may propose BizArena. That would be a separate contract from Sales First.
What kind of service is Sales First?
Digital marketing support for manufacturers. For companies that depend heavily on existing customers and have made little progress acquiring new ones, we build a state where the website generates inquiries from new prospects. Funnel and KPI design, measurement system setup, and monthly PDCA are provided as standard.
Does the support include content production and website improvements?
What we provide as standard is funnel and KPI design, measurement system setup, and monthly PDCA. Corporate website improvements, SEO and GEO work, and content planning are carried out once measurement has made the problem clear and we judge them necessary. What is needed differs by company, so we do not bundle them in from the start.

Interested in Sales First?

Tell us about your goals and we'll get back to you within three business days.

Contact us